Specialist, Innovation & Strategy - Digital Growth Marketer

Company: Nestle
Location: Arlington
Posted on: January 26, 2025

Job Description:

Nestle's Research & Development Center is our regional powerhouse driving innovation in food, beverage, and pharmaceutical science. Backed by our global Nestle R&D organization, we lead breakthrough discoveries that are both good for consumers and the planet. Our team of experts range from product developers to engineers, working across our portfolio of food, beverage, infant nutrition, and health science to create leading-edge products and services. As part of our organization, you will use your entrepreneurial spirit and commitment to excellence to unlock the power of food and provide premium value. This position is not eligible for Visa Sponsorship.This position is responsible to support and enable R&D including R+D Accelerator project teams in making rapid and data-based decisions by leading the proposal, creation and analysis of consumer and shopper experiments in order to validate the Problem-Solution Fit and Product-Market Fit. The Digital Experimenter will also proactively contribute through all R&D project phases including consumer desirability, technical feasibility, and commercial viability using Lean Start-up and Design Thinking approaches; the Digital Experimenter will also support strategic work to continuously improve R&D methodologies.PRIMARY RESPONSIBILITIES:

• Work alongside our R&D and R+D Accelerator project teams to identify and understand consumer needs and motivations. Network with R&D and Brand insights teams to support projects with additional knowledge and expertise where needed.
• Conduct qualitative and quantitative research as necessary based on team research objectives.
• Conduct business analytics and strategy work as necessary based on team research objectives.
• Identify and validate assumptions and select Key Performance Indicators (KPI's) to measure the success of experiments.
• Analyze and present data, results, methods and consumer feedback in appropriate written and oral form to relevant team members and stakeholders.
• Understand conversion rate optimization (CRO) principles and apply them to the business and project needs.
• Test ideas through offline and online experiments.
• Work with the AARRR framework (Acquisition - Activation - Revenue - Retention - Referral) and be able to create viral growth through key campaigns and messaging.
• Lead the continuous learning, engagement and improvement of what digital tools and experiment methodologies are available and which are best leveraged for each project.
• Liaise with NUSA research community and R&D including the Accelerator Digital Experimenter network to develop functional competencies and implement/improve ways of working.
• Be a recognized ambassador of R&D, especially the Accelerator, in the organization.
• Effectively network with external agency partners to establish supplemental capabilities and, when leveraged, to ensure consistency in approach and methods aligned with Nestle standards. JOB QUALIFICATIONS (Education, Experience and Knowledge):
• Bachelor's Degree in Marketing, Business or related field
• Preferred minimum 5 years' experience in rapid innovation and/or entrepreneurial roles within consumer insights
• Preferred previous experience with content, product and social media marketing and consumer engagement and testing.
• Demonstrated collaboration skills, but also ability to act as a leader within field of expertise and interact with key stakeholders
• Proven ability to turn big picture questions and insights into clear actions and output
• Knowledge of Design Thinking and Lean Methodologies
• Possess data-driven mindset with a clear understanding of KPI's, lean analytics and statistics335997#LI-NK1It is our business imperative to remain a very inclusive workplace.
  
  To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.
  
  This position is not eligible for Visa Sponsorship.
  
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Keywords: Nestle, Columbia , Specialist, Innovation & Strategy - Digital Growth Marketer, Other , Arlington, Maryland